Advertising and Donation Opportunities

Our community partners know that the best way to reach nearly 1,000 Upper West Side families is to advertise at PS 87.

Display (Print) Ads

  • Directory: PS 87’s phone book, published each fall
  • Auction Bid Booklet: published each spring

Backpack News Sponsorship
Backpack News, the weekly newsletter of the PS 87 community, is a valuable advertising vehicle for local businesses that want to reach Upper West Side parents with school-age children. For $400, we will print and staple one letter-size flyer describing your business to each copy of the newsletter. You design the flyer (black ink on white paper only), send us a PDF, and we do the printing, stapling and distribution. Or, for $150, we will print a small text-only ad on Page 2 of the newsletter. Page 2 ads offer just enough room to list the name of your business, your contact information (phone number and website) and a sentence or two about what services or goods you provide. For additional information about advertising in Backpack News, send an e-mail to Skip Card at

Donating Goods and Services
Please consider sponsoring or contributing to some of the larger fundraising events at the school. We’ll proudly help you display your own promotional materials, such as signage, flyers, take-ones or business cards, next to your contribution. Donors are always thanked in Backpack News, as well.

Ticket Donations
Consider donating tickets to theatre, music, sports or other cultural events at our annual Ticket Auction, held each November during parent/teacher conferences. Remember, the Ticket Bid Sheets are posted in the lobby, and some tickets are highlighted in articles in Backpack News. Buzz about your event can start – or grow – on the West Side.

Auction Donations
Items and services donated to our annual Auction are described in the Auction Bid Booklet. Not only do bidders review your donation description at the Auction tables and ahead of time in the Bid Booklet, but winners continue to sell your products or services after the Auction in the best way possible: word of mouth!

Your Creative Idea Here
Have a great idea for getting your name out there? Sponsor an event? Underwrite a function? Contact the Fundraising Committee at to discuss partnering opportunities.

For details about advertising at PS 87, email today!

PS 87 functions within the NYC Department of Education public school system. The PS 87 Parents Association reserves the right to refuse advertising or product promotions deemed inappropriate for elementary school children.